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Business Development Stage

"We were very happy with the results but also in particular the additional feedback brought to the project on the sales/marketing side."

Dr Simon Goodyear, Managing Director, Metrasens Ltd

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About Us
Who is the head in the hat

Gerard Ryan

BEng(Hons), DipM, AMIMechE, MCIM

Director and founder | Experienced Sales & Marketing Strategist and Sales Delivery Specialist

Wearing The Hat was established by Gerard Ryan in 2007 to provide pragmatic sales and marketing services to small and growing businesses.

Professional Memberships
Memberships and Qualifications

Wearing The Hat is an approved supplier of services to Business Link West Midlands.

Business Link West Midlands Supplier Register

Approval for the Business Link West Midlands Supplier Register involves providing references from existing clients and detailed information of products and services provided.  Professional indemnity insurance must also be held.

Inclusion on the register means that eligible project work may receive funding.

To find out if your business and project may be eligible for funding, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Gerard Ryan is a Member of the Chartered Insitute of Marketing (MCIM), and an Associate Member of the Institution of Mechanical Engineers (AMIMechE)


Client Testimonial

"Great results, demonstrating expert knowledge, and good value"

Martin Williams, Director, Visionet Systems Consultancy Ltd


Bethany Ryan


Director and Company Secretary | Hotel Leisure and Tourism Specialist

Bethany is a hotel industry professional, with more than 10 years experience of running conference, banquetting and reservations sales teams in leading hotels. 

Client Testimonial
"Our immediate impression of Wearing The Hat was friendly, professional and interested in our business.

Wearing The Hat effectively identified the relevant issues to be addressed, developed a suitable understanding of our products, and communicated effectively during the project.

Wearing The Hat provided us with a new and improved Sales Process that has helped turn around our approach to Sales. This has had a big impact on the ongoing viability of our business. The engagement also helped prioritise installation of a CRM system which has also made a massive difference on the effectiveness of our client liaisons.

We will always be thankful to Wearing the Hat for helping us.

Wearing the Hat's Consultancy has been fantastic, it has helped us open up discussions and injected creativity and positivity into certain projects which has been key in progressing them.

This has definitely improved our immediate sales and helped open new opportunities. The engagement has provided us the tools to continue to undertake new Sales and Marketing campaigns

We would use the services of Wearing The Hat again, and would recommend them to others."

Symon Squires, Director, Contigo

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